{"title":"Lost Towels","description":"\u003cp\u003eDesigned in Melbourne and made in Portugal from GOTS-certified organic cotton. Saturated colour, released in small limited runs.\u003c\/p\u003e","products":[{"product_id":"lost-towels-bath-towel","title":"Lost Towels - Khaki - Bath Towel, Hand Towel \u0026 Bath Mat","description":"\u003cp\u003eEarthy, grounded khaki in GOTS-certified organic cotton, in a category that otherwise offers you white, greige or a slightly apologetic sage. Woven in a 600 GSM short loop pile, which is the detail that matters: shorter loops catch less on rings, zips and cat claws, so the towel keeps its face instead of going ragged along one edge. Big, soft and quick-drying, as a bath towel, hand towel or a substantial 900 GSM bath mat.\u003c\/p\u003e\n\n\u003ch5\u003eWhich One Do I Need?\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Towel, 70 x 140cm, 600 GSM.\u003c\/strong\u003e A full-size bath sheet weight rather than a thin hotel towel. Heavy enough to feel like something, light enough to dry on the line.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand Towel, 40 x 70cm, 600 GSM.\u003c\/strong\u003e The same weight and pile as the bath towel, sized for the basin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Mat, 50 x 80cm, 900 GSM.\u003c\/strong\u003e Noticeably denser than the towels. Thick and absorbent underfoot, and it stays put rather than skidding across tiles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eKey Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe fibre.\u003c\/strong\u003e 100% organic cotton, GOTS certified across the whole supply chain.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe weight.\u003c\/strong\u003e 600 GSM towels and a 900 GSM bath mat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShort loop pile.\u003c\/strong\u003e Woven to minimise pulls and snags.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick-drying.\u003c\/strong\u003e Which is what keeps a towel from going musty.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrying.\u003c\/strong\u003e Tumble dry or line dry, both are fine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin.\u003c\/strong\u003e Designed in Melbourne, made in Portugal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003ePūrē Standard\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGOTS is the certification that actually means something for cotton.\u003c\/strong\u003e It covers the entire supply chain from field to finished towel, independently inspected: at least 70% certified organic fibre, hazardous chemicals and pesticides prohibited, and only low-impact approved dyes. Most \"organic cotton\" claims cover the fibre and stop there.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIt certifies the people too.\u003c\/strong\u003e GOTS carries social criteria as well as environmental ones, prohibiting child and forced labour, discrimination and excessive hours, and requiring fair wages in safe conditions. That is a genuinely different standard from a fibre certificate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic cotton uses around 90% less water.\u003c\/strong\u003e Compared with conventional cotton farming, because organic farms rely far more on rainfall and efficient irrigation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe short loop pile is a durability decision, not a style one.\u003c\/strong\u003e Long, plush loops feel luxurious in the shop and snag within a year. This is the trade most premium towel brands will not make.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight you can feel.\u003c\/strong\u003e 600 GSM towels and a 900 GSM mat. For reference, most supermarket towels sit between 300 and 450 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKhaki is the quiet one.\u003c\/strong\u003e If the Chartreuse and Electric Blue are too much, this is the same towel in a colour that disappears into the room.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOverall score:\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eScore\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePerformance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐☆ (4\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLow-Tox \u0026amp; Material Safety\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐⭐ (5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSustainability\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐☆ (4.5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eManufacturing Transparency\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐☆ (4.5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePackaging\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐☆☆ (3.5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch5\u003eCare Instructions\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashing.\u003c\/strong\u003e Machine wash cold on a gentle cycle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrying.\u003c\/strong\u003e Tumble dry low or line dry. Both are fine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst few washes.\u003c\/strong\u003e Wash with like colours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkip fabric softener.\u003c\/strong\u003e It coats the loops and is the fastest way to make a good towel stop absorbing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIf a loop pulls.\u003c\/strong\u003e Snip it level rather than pulling it through.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eProduct Details\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial.\u003c\/strong\u003e 100% organic cotton, GOTS certified, woven in a short loop pile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDyes and treatment.\u003c\/strong\u003e GOTS certified, so dyes and processing meet the standard's environmental and social criteria across the supply chain, with hazardous chemicals prohibited and only low-impact approved inputs permitted.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Towel.\u003c\/strong\u003e 70 x 140cm, 600 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand Towel.\u003c\/strong\u003e 40 x 70cm, 600 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Mat.\u003c\/strong\u003e 50 x 80cm, 900 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColourway.\u003c\/strong\u003e Khaki.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin.\u003c\/strong\u003e Designed in Melbourne, made in Portugal.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lost Towels","offers":[{"title":"Bath Towel","offer_id":45941885894739,"sku":"24-BT-KH-004","price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Hand Towel","offer_id":45943328276563,"sku":"24-HT-KH-012","price":30.0,"currency_code":"AUD","in_stock":true},{"title":"Bath Mat","offer_id":45966228062291,"sku":"24-BM-KH-008","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8995\/2595\/files\/gs_lt1.jpg?v=1786628170"},{"product_id":"lost-towels-mulberry-bath-hand-towel","title":"Lost Towels - Mulberry - Bath Towel, Hand Towel \u0026 Bath Mat","description":"\u003cp\u003eThoughtfully crafted from GOTS-certified organic cotton, Lost Towels in Mulberry bring rich, berry-toned colour to the bathroom. Woven in a 600 GSM short loop pile that resists pulls, they are big, buttery-soft and quick-drying. Available as a bath towel, hand towel or a substantial 900 GSM bath mat.\u003c\/p\u003e\n\n\u003ch5\u003eWhich One Do I Need?\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Towel, 70 x 140cm, 600 GSM.\u003c\/strong\u003e A full-size bath sheet weight rather than a thin hotel towel. Heavy enough to feel like something, light enough to dry on the line.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand Towel, 40 x 70cm, 600 GSM.\u003c\/strong\u003e The same weight and pile as the bath towel, sized for the basin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Mat, 50 x 80cm, 900 GSM.\u003c\/strong\u003e Noticeably denser than the towels. Thick and absorbent underfoot, and it stays put rather than skidding across tiles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eKey Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe fibre.\u003c\/strong\u003e 100% organic cotton, GOTS certified.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe weight.\u003c\/strong\u003e 600 GSM towels and a 900 GSM bath mat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShort loop pile.\u003c\/strong\u003e It minimises pulls and holds its look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick-drying.\u003c\/strong\u003e Which reduces the risk of musty odours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin.\u003c\/strong\u003e Designed in Australia, woven in Portugal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003ePūrē Standard\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour, without the compromise.\u003c\/strong\u003e Almost everything certified organic in this category comes in beige. This is a properly deep mulberry and it is GOTS certified, which is the combination we could not find anywhere else.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGOTS certified across the whole supply chain.\u003c\/strong\u003e Independently audited by third-party bodies against strict environmental and social criteria, not a self-declared claim. It covers the dyes and the processing as well as the fibre, which matters on something you wrap a wet body in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe short loop pile is the durability story.\u003c\/strong\u003e Fewer long loops means fewer pulls from rings, hooks and zips, which is usually what ends a towel long before the cotton wears out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight you can feel.\u003c\/strong\u003e 600 GSM towels and a 900 GSM mat. For reference, most supermarket towels sit between 300 and 450 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick-drying.\u003c\/strong\u003e A towel that dries properly between uses is a towel that does not go musty, which is a low-tox point as much as a laundry one.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesigned in Australia, woven in Portugal.\u003c\/strong\u003e By long-established mills.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOverall score:\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eScore\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePerformance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐☆ (4\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLow-Tox \u0026amp; Material Safety\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐⭐ (5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSustainability\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐☆ (4.5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eManufacturing Transparency\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐☆ (4.5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePackaging\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐☆☆ (3.5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch5\u003eCare Instructions\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashing.\u003c\/strong\u003e Machine wash cold on a gentle cycle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrying.\u003c\/strong\u003e Tumble dry low or line dry. Both are fine with the short loop pile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkip fabric softener.\u003c\/strong\u003e It coats the loops and reduces absorbency over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eProduct Details\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial.\u003c\/strong\u003e 100% organic cotton, GOTS certified, woven in a short loop pile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDyes and treatment.\u003c\/strong\u003e GOTS certified, meaning dyes and processing meet strict environmental and social criteria across the entire textile supply chain, independently audited.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Towel.\u003c\/strong\u003e 70 x 140cm, 600 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand Towel.\u003c\/strong\u003e 40 x 70cm, 600 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Mat.\u003c\/strong\u003e 50 x 80cm, 900 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColourway.\u003c\/strong\u003e Mulberry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin.\u003c\/strong\u003e Designed in Australia, woven in Portugal.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lost Towels","offers":[{"title":"Bath Towel","offer_id":45965532364883,"sku":"25-BT-MU-025","price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Hand Towel","offer_id":45965532397651,"sku":"25-HT-MU-027","price":30.0,"currency_code":"AUD","in_stock":true},{"title":"Bath Mat","offer_id":45966228127827,"sku":"25-BM-MU-026","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8995\/2595\/files\/gv_lt_mul.jpg?v=1786749943"},{"product_id":"lost-towels-electric-blue-bath-towel-hand-towel-bath-mat","title":"Lost Towels - Electric Blue - Bath Towel, Hand Towel \u0026 Bath Mat","description":"\u003cp\u003eThoughtfully crafted from GOTS-certified organic cotton, Lost Towels in Electric Blue bring bold, saturated colour to the bathroom. Woven in a 600 GSM short loop pile that resists pulls, they are big, buttery-soft and quick-drying. Available as a bath towel, hand towel or a substantial 900 GSM bath mat.\u003c\/p\u003e\n\n\u003ch5\u003eWhich One Do I Need?\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Towel, 70 x 140cm, 600 GSM.\u003c\/strong\u003e A full-size bath sheet weight rather than a thin hotel towel. Heavy enough to feel like something, light enough to dry on the line.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand Towel, 40 x 70cm, 600 GSM.\u003c\/strong\u003e The same weight and pile as the bath towel, sized for the basin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Mat, 50 x 80cm, 900 GSM.\u003c\/strong\u003e Noticeably denser than the towels. Thick and absorbent underfoot, and it stays put rather than skidding across tiles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eKey Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe fibre.\u003c\/strong\u003e 100% organic cotton, GOTS certified.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe weight.\u003c\/strong\u003e 600 GSM towels and a 900 GSM bath mat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShort loop pile.\u003c\/strong\u003e It minimises pulls and holds its look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick-drying.\u003c\/strong\u003e Which reduces the risk of musty odours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin.\u003c\/strong\u003e Designed in Australia, woven in Portugal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003ePūrē Standard\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour, without the compromise.\u003c\/strong\u003e Almost everything certified organic in this category comes in beige. This is a properly saturated electric blue and it is GOTS certified, which is the combination we could not find anywhere else.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGOTS certified across the whole supply chain.\u003c\/strong\u003e Independently audited by third-party bodies against strict environmental and social criteria, not a self-declared claim. It covers the dyes and the processing as well as the fibre, which matters on something you wrap a wet body in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe short loop pile is the durability story.\u003c\/strong\u003e Fewer long loops means fewer pulls from rings, hooks and zips, which is usually what ends a towel long before the cotton wears out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight you can feel.\u003c\/strong\u003e 600 GSM towels and a 900 GSM mat. For reference, most supermarket towels sit between 300 and 450 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick-drying.\u003c\/strong\u003e A towel that dries properly between uses is a towel that does not go musty, which is a low-tox point as much as a laundry one.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesigned in Australia, woven in Portugal.\u003c\/strong\u003e By long-established mills.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOverall score:\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eScore\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePerformance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐☆ (4\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLow-Tox \u0026amp; Material Safety\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐⭐ (5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSustainability\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐☆ (4.5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eManufacturing Transparency\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐☆ (4.5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePackaging\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐☆☆ (3.5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch5\u003eCare Instructions\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashing.\u003c\/strong\u003e Machine wash cold on a gentle cycle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrying.\u003c\/strong\u003e Tumble dry low or line dry. Both are fine with the short loop pile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkip fabric softener.\u003c\/strong\u003e It coats the loops and reduces absorbency over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eProduct Details\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial.\u003c\/strong\u003e 100% organic cotton, GOTS certified, woven in a short loop pile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDyes and treatment.\u003c\/strong\u003e GOTS certified, meaning dyes and processing meet strict environmental and social criteria across the entire textile supply chain, independently audited.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Towel.\u003c\/strong\u003e 70 x 140cm, 600 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand Towel.\u003c\/strong\u003e 40 x 70cm, 600 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Mat.\u003c\/strong\u003e 50 x 80cm, 900 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColourway.\u003c\/strong\u003e Electric Blue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin.\u003c\/strong\u003e Designed in Australia, woven in Portugal.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lost Towels","offers":[{"title":"Bath Towel","offer_id":45966197620819,"sku":"24-BT-EB-002","price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Hand Towel","offer_id":45966197653587,"sku":"24-HT-EB-010","price":30.0,"currency_code":"AUD","in_stock":true},{"title":"Bath Mat","offer_id":45966197686355,"sku":"24-BM-EB-006","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8995\/2595\/files\/gv_lt_blue.jpg?v=1786749943"},{"product_id":"lost-towels-chartreuse-bath-towel-hand-towel-bath-mat","title":"Lost Towels - Chartreuse - Bath Towel, Hand Towel \u0026 Bath Mat","description":"\u003cp\u003eThoughtfully crafted from GOTS-certified organic cotton, Lost Towels in Chartreuse bring vivid, joyful colour to the bathroom. Woven in a 600 GSM short loop pile that resists pulls, they are big, buttery-soft and quick-drying. Available as a bath towel, hand towel or a substantial 900 GSM bath mat.\u003c\/p\u003e\n\n\u003ch5\u003eWhich One Do I Need?\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Towel, 70 x 140cm, 600 GSM.\u003c\/strong\u003e A full-size bath sheet weight rather than a thin hotel towel. Heavy enough to feel like something, light enough to dry on the line.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand Towel, 40 x 70cm, 600 GSM.\u003c\/strong\u003e The same weight and pile as the bath towel, sized for the basin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Mat, 50 x 80cm, 900 GSM.\u003c\/strong\u003e Noticeably denser than the towels. Thick and absorbent underfoot, and it stays put rather than skidding across tiles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eKey Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe fibre.\u003c\/strong\u003e 100% organic cotton, GOTS certified.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe weight.\u003c\/strong\u003e 600 GSM towels and a 900 GSM bath mat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShort loop pile.\u003c\/strong\u003e It minimises pulls and holds its look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick-drying.\u003c\/strong\u003e Which reduces the risk of musty odours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin.\u003c\/strong\u003e Designed in Australia, woven in Portugal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003ePūrē Standard\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour, without the compromise.\u003c\/strong\u003e Almost everything certified organic in this category comes in beige. This is a proper saturated chartreuse and it is GOTS certified, which is the combination we could not find anywhere else.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGOTS certified across the whole supply chain.\u003c\/strong\u003e Independently audited by third-party bodies against strict environmental and social criteria, not a self-declared claim. It covers the dyes and the processing as well as the fibre, which matters on something you wrap a wet body in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe short loop pile is the durability story.\u003c\/strong\u003e Fewer long loops means fewer pulls from rings, hooks and zips, which is usually what ends a towel long before the cotton wears out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight you can feel.\u003c\/strong\u003e 600 GSM towels and a 900 GSM mat. For reference, most supermarket towels sit between 300 and 450 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick-drying.\u003c\/strong\u003e A towel that dries properly between uses is a towel that does not go musty, which is a low-tox point as much as a laundry one.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesigned in Australia, woven in Portugal.\u003c\/strong\u003e By long-established mills.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOverall score:\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eScore\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePerformance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐☆ (4\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLow-Tox \u0026amp; Material Safety\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐⭐ (5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSustainability\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐☆ (4.5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eManufacturing Transparency\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐⭐☆ (4.5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePackaging\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e⭐⭐⭐☆☆ (3.5\/5)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch5\u003eCare Instructions\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashing.\u003c\/strong\u003e Machine wash cold on a gentle cycle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrying.\u003c\/strong\u003e Tumble dry low or line dry. Both are fine with the short loop pile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkip fabric softener.\u003c\/strong\u003e It coats the loops and reduces absorbency over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eProduct Details\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial.\u003c\/strong\u003e 100% organic cotton, GOTS certified, woven in a short loop pile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDyes and treatment.\u003c\/strong\u003e GOTS certified, meaning dyes and processing meet strict environmental and social criteria across the entire textile supply chain, independently audited.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Towel.\u003c\/strong\u003e 70 x 140cm, 600 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand Towel.\u003c\/strong\u003e 40 x 70cm, 600 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Mat.\u003c\/strong\u003e 50 x 80cm, 900 GSM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColourway.\u003c\/strong\u003e Chartreuse.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin.\u003c\/strong\u003e Designed in Australia, woven in Portugal.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lost Towels","offers":[{"title":"Bath Towel","offer_id":45966199914579,"sku":"24-BT-CH-001","price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Hand Towel","offer_id":45966199947347,"sku":"24-HT-CH-009","price":30.0,"currency_code":"AUD","in_stock":true},{"title":"Bath Mat","offer_id":45966199980115,"sku":"24-BM-CH-005","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8995\/2595\/files\/gv_lt_char.jpg?v=1786749944"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8995\/2595\/collections\/gs_lt1.jpg?v=1791547129","url":"https:\/\/purelyorganic.com.au\/collections\/lost-towels.oembed","provider":"Purely Organic","version":"1.0","type":"link"}