

Dog Shampoo
Natural Concentrate
A concentrate dilutable up to three times, built around neem oil, that degreases without stripping the coat's natural oils.
- A concentrate, dilutable 3 times
- Neem oil for fleas, mites and yeast
- Cleans without stripping coat oils
- Suits all breeds and coat types
For Christmas, order by 16 December, or 18 December in WA. All dates
Pre-order. This item is not in stock yet. Order now to reserve one from the incoming shipment, and your order is charged at checkout. Email us for dispatch dates.
A concentrated, neem-based dog shampoo that professional groomers actually use. Euclove built this as a salon-grade formulation rather than a retail one: concentrated enough to dilute up to three times, gentle enough that it cleans and degreases without stripping the coat of its natural oils. Neem oil does the heavy lifting. Suitable for all breeds and coat types. 500ml.
Key Features
- A concentrate. Dilutable up to 3 times.
- Neem oil. Chosen for its effect on fleas, mites and yeast.
- It cleans and degreases. Without stripping the coat's natural oils.
- All breeds and coat types. Suitable for each.
- Used by professional grooming salons. Salon-grade, not retail-grade.
- 500ml. Australian made.
Pūrē Standard
- Groomers use it, which is the strongest signal there is. Salons wash hundreds of dogs a week and buy on results, not packaging. That is the reason we brought this in over a supermarket dog wash.
- Neem instead of tea tree. Tea tree is the oil we flag hardest in pet products. Euclove build this around neem, which is the more established choice for coat and skin, and it is why this is a comfortable one for us to stock.
- A concentrate, so the bottle lasts. A few pumps, dilutable up to three times. That is a much smaller packaging footprint per wash than a ready-to-use bottle.
- It does not strip the coat. Detergent-based washes degrease so aggressively that the skin overproduces oil afterwards. Cleaning without stripping is the actual difference between a good dog shampoo and a cheap one.
- Worth knowing before you buy. This is formulated for dogs. Do not use it on cats, who process essential oils very differently. If your dog has a diagnosed skin condition, talk to your vet before changing products.
- What we will not claim. Euclove's own copy describes this as helping to heal and soothe dermatitis. We are not going to repeat therapeutic claims. We stock it as a well-made, concentrated, neem-based wash.
Overall score:
| Category | Score |
|---|---|
| Performance | ⭐⭐⭐⭐☆ (4/5) |
| Low-Tox & Material Safety | ⭐⭐⭐⭐☆ (4/5) |
| Sustainability | ⭐⭐⭐⭐☆ (4/5) |
| Manufacturing Transparency | ⭐⭐⭐☆☆ (3/5) |
| Packaging | ⭐⭐⭐☆☆ (3.5/5) |
How to Use
- Wet the coat thoroughly. With warm water.
- A few pumps is enough. Dilute in water up to three times if you prefer.
- Work through the coat. Avoiding eyes, ears and mouth, then rinse well.
Safety
- For dogs only. Do not use on cats, who process essential oils very differently.
- Talk to your vet first. If your dog has a diagnosed skin condition.
Product Details
- Key ingredient. Neem oil, alongside Euclove's essential oil blend. Euclove do not publish a full itemised ingredient list for this product, which is why Manufacturing Transparency scores 3.
- Size. 500ml.
- Format. Concentrate, dilutable up to 3 times.
- Suitable for. All dog breeds and coat types.
- Origin. Australian made.
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For Christmas, order by 16 December, or 18 December in WA. All dates
Our Take
A concentrate that dilutes three ways, built around neem oil for fleas, mites and yeast. It degreases without stripping the coat's natural oils, which is where most dog shampoos get it wrong.
Pūrēly Organic
