Fragrance Free
Unscented, fragrance-free formulas for sensitive skin, babies and easily-triggered airways.
Good to know
Common questions
What does fragrance free actually mean?
Fragrance free means no added perfume, natural or synthetic, so the product carries only the light, incidental scent of its functional ingredients. This suits anyone sensitive to fragrance, and every product here is rated against our Pūrē Standard.
Is fragrance free better than unscented?
They can differ. Unscented sometimes means a masking fragrance is added to hide raw ingredient smells, whereas genuinely fragrance free products add nothing at all. We use the fragrance free tag for products that truly leave perfume out.
Who should choose fragrance free products?
Fragrance free options suit people with fragrance sensitivities or allergies, reactive or eczema prone skin, and homes with babies or during pregnancy. They are also a good default if you simply prefer no scent.
Do fragrance free cleaners still work well?
Yes. Fragrance is about scent, not cleaning power, so a fragrance free formula cleans just as effectively while leaving no perfume behind.
Do you stock fragrance free laundry and body care?
Yes. This collection includes fragrance free laundry liquids, detergent sheets and oxygenated bleach, plus unscented body and baby care. Filter here to find the perfume free options across categories.
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