Kids & Pregnancy Safe
For pregnancy, newborns and small children, where the margin for error feels smaller and the label matters more.
The Kids & Pregnancy Edit
Mostly fragrance-free laundry and gentle washes, plus a few home basics. The emphasis is on formulas that rinse clean and leave nothing behind, since residue on fabric is the most common source of irritation for babies.
What should I switch first? Laundry. It touches every piece of clothing, bedding and swaddling your baby is in contact with, all day. It is the single highest-contact product in the house.
Are essential oils safe in pregnancy? Some are not, and the list is genuinely contested. We have kept this collection to products without the oils commonly flagged for pregnancy. If you are unsure, choose fragrance-free and ask your midwife.
Worth reading: Building a baby-safe home, low-tox swaps for new parents.
Good to know
Common questions
What makes a product safe for kids and pregnancy?
These products avoid ingredients of concern during pregnancy and around young children, favouring gentle, plant based, low fume formulas. Every item is rated against our Pūrē Standard, and we note honestly where a botanical, such as certain essential oils, warrants extra care in the first trimester or around babies.
Are essential oil products safe during pregnancy?
Some essential oils are best used with care during pregnancy, particularly the first trimester, and citrus oils can cause photosensitivity. We flag these cautions on individual products, and recommend checking with your healthcare provider if you are unsure.
Do you stock baby safe laundry and cleaning?
Yes. We carry fragrance free baby laundry liquids and detergent sheets, plus gentle cleaning options suited to homes with little ones. Look for the baby specific formulas and our Baby Safe Home Reset kit.
How do I create a lower tox home for a new baby?
Start with fragrance free laundry for baby clothes and bedding, gentle plant based surface cleaning, and flame free fragrance. Our Baby Safe Home Reset bundles vetted essentials, and the Low-Tox Home Consult can tailor a plan to your home.
Are these products also gentle on sensitive skin?
Generally yes. Products chosen for babies and pregnancy tend to be low in harsh chemicals and perfume, which suits sensitive and allergy prone skin too. Many overlap with our Allergy and Sensitivity range.
Shop by room
New to low-tox living? Read our free seasonal guide, a room-by-room approach to a calmer, cleaner home.