Allergy & Asthma
For households where fragrance, dust or residue causes a real problem rather than a mild preference.
The Allergy & Asthma Edit
Two groups sit here. Genuinely fragrance-free cleaning and laundry, meaning no added fragrance at all rather than lightly scented. And textiles certified to GOTS or OEKO-TEX, which tests finished fabric for harmful substances and azo dyes.
Is fragrance-free the same as unscented? No, and the difference matters. Unscented often means a masking fragrance has been added to cover a base smell. Fragrance-free means nothing was added. We use the stricter meaning.
Why are there scented products in an allergy collection? A few products are here on a brand's published sensitivity claim rather than on being fragrance-free. If fragrance is your trigger, use the Fragrance Free collection instead, which is the stricter list.
Worth reading: Low-tox cleaning for asthma and sensitive lungs.
Good to know
Common questions
What products suit allergy and sensitivity prone households?
This collection gathers gentler formulas that leave out common irritants like synthetic fragrance, dyes, optical brighteners and harsh sulphates. Every product is rated against our Pūrē Standard, and we flag naturally occurring allergens such as limonene and linalool honestly where essential oils are used.
Are fragrance free products better for sensitive skin?
Often yes. If you react to synthetic perfume specifically, a genuinely fragrance free formula is the safest starting point. Note that natural essential oil scents can still contain allergens, so truly fragrance free options suit the most reactive skin best.
How do I know if a product is right for my sensitivity?
Read the ingredient notes on each product page, where we disclose surfactant types and any natural allergens, and patch test before wider use. If you have a diagnosed allergy, check the full ingredient list against your known triggers.
Do natural cleaning products cause fewer reactions?
For many people, yes, because they avoid the strong fumes and synthetic residues of conventional cleaners. That said, natural does not mean allergen free, which is why we are transparent about essential oil content on every listing.
Which laundry products are gentlest for sensitive skin?
Look for the fragrance free and sensitive skin laundry washes and detergent sheets, which skip perfume, dyes and optical brighteners and rinse cleanly. Filter within this collection or the Laundry range to find them.
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